OrganizationalStrategyandCompetitiveAdvantage.docx

Organizational Strategy and Competitive Advantage BSAD 141 Dave Novak BDIS: 1.2 (13-26) Lecture Outline Business Strategy Competitive Advantage Goals versus Objectives Porter’s 5 Forces Model Value Chains How do information systems fit in? Business Strategy What is a “business strategy”? Business Strategy Is it important for employees to know the organizational “business strategy”? Business Strategy Difference between goals and objectives Examples of Goals Developing new products or services Entering new markets Increasing customer loyalty Attracting new customers Increasing sales Examples