电子商务信用评价模式剖析.docVIP

10   PAGE \* MERGEFORMAT 12 毕业设计（论文） 电子商务信用评价模式分析 摘 要 网络购物得以发展，归功于电子商务平台打造的安全购物环境。但平台的运营商只是以赢利为目的的企业，无法履行政府职责，网络中的诚信问题、商品的合法性等都缺乏相应的管理措施，引入第三方对电子商务平台及电子商务零售商进行监管势在必行。电子商务这种新型的商业形态有着光明的前景。但由于网络交易的特殊性,特别是人们对于网络交易的真实性的怀疑给电子商务的发展造成了阻碍。为此,电子商务信誉评价模式应运而生。可是大多数人对于电子商务信誉评价模式仍很陌生,对其的利弊了解更为浅显。据此,介绍当今的电子商务评价模式及其利弊,并提出完善电子商务评价模式的对策。 关键词：电子商务 ；信用评价 ；问题 ；对策 论文类型：应用研究型 Electronic commerce credit evaluation model analysis abstract Online shopping development, due to the security of e-commerce platform to build shopping environment. But the platform operator is to profit for the purpose of the enterprise, can not perform the duty of the government, network problem of good faith, the legitimacy of the goods are lack of corresponding management measures, such as introducing the third party to electronic business platform and e-commerce retailer undertakes superintendency is imperative. This new type of e-commerce business form has a bright prospect. But because of the particularity of the network transactions, especially for the authenticity of the network trading doubt caused obstacles to the development ofelectronic commerce. Therefore, electronic commerce credit evaluation model arises at the historic moment. But most people for electronic commerce credit evaluation model is still very strange, to understand the pros and cons of its more easy. Accordingly, this paper introduces the current evaluation mode of e-commerce and its advantages and disadvantages, and puts forward the countermeasures to perfect the evaluation model of e-commerce. Key words: electronic commerce; Credit evaluation; Problem; countermeasures Paper type: applied research 目 录 1 绪论3 2 电子商务的相关理论概述3 2.1 电子商务的定义3 2.2 电子商务的特点3 2.3 电子商务的模式4 2.4 电子商务的交易流程4 3 电子商务信用的理论5 3.1 电子商务信用的含义5 3.2 电子商务的信用问题5 3.3电子商务信用的作用5 4 电子商务信用评价机制5 4.1 信用评价方法5 4.2 信用评价的意义6 5 电子商务信用存在的问题6 5.1 电子商务标准滞后和网络安全形势依然严峻7 5.2 电子商务信用评价体系不健全7 5.3 诚信基础薄弱，导致电子商务交易社会信任度低7