Brand story of the four- the operation of hidden rules luxury brands.doc

 PAGE \* MERGEFORMAT 4 ‘Brand story’ of the four: the operation of hidden rules luxury brands Bentley is the lucky One study reports that luxury brands in the world, there are more than 90% of the luxury brand, for themselves out of business and increase profits for various reasons, have carried out a brand extension or brand extension of product lines, including 90 % extension fails, straying into mined areas, only 10% survived. In the rare 10 percent no brands in the luxury brand extension, from the United Kingdom Bentley Crewe county, is a rare survival of the last hundred years, the brand image is still dressed in super-pure luxury sedan. In fact, Bentley is also no particular excels, the only way to praise is its luck. It also had the corner. The first time was in 1931, when Bentley was struggling in the edge of collapse, at that critical moment, shot to #163; 125,000 Rolls-Royce bought Bentley, Bentley Motors has joined Rolls-Royce Motors. Bentley car production line has also moved to England in 1946, Kru County, together these two world-class luxury car brand to even higher levels. Since then, Bentley has been transformed into the Rolls-Royce luxury cars ‘sports car version of’. The second occasion was in 1998, as Rolls-Royce Motor Company, hand-carved-style production with the rival competition in the large-scale industrial production of a disadvantage, Bentley cars, though still the world’s most luxurious facilities, brand The most expensive car, but technically have long been beyond our competitors. Rolls-Royce in trouble and had to find a buyer in order to survive. In June 1998, BMW Rolls-Royce cars in queues to purchase the company’s bid lost Volkswagen, Bentley cars on this reverted to the general public are given. Bentley’s two adventures have been fortunate life saved, and the rescue caught is a luxury Bentley brand positioning is extremely appreciated by the ‘out the main’. They are willing to blood transfusion will be Bentley as a ‘busine