Dual interests as strategic achievement Mandarin Dumpling.docVIP

 PAGE \* MERGEFORMAT 6 ‘Dual interests as’ strategic achievement Mandarin Dumpling Positioning is what we are familiar with the term, in fact, a specific product or brand positioning can be divided into: single interests of the positioning, double and multiple interests as the interests of positioning. Location that is, companies have been given brand or product, nor the brand or product in the minds of consumers form impressions. This article will understand the unique dual champion the interests of dumplings positioning strategy, brand development perspective scholar footprints. The success of a brand or product has its chance and necessity. As the evaluation of history, like the people to borrow as follows: ‘He has changed the appearance of three full, but without him, there will be a similar brand, but the fate of this brand name to take in order to’ three-wide champion’’. If the chance is mainly reflected in its brand name, then a unique marketing approach is necessary to its success. The early 90s of last century, China’s quick-freezing industry still in its infancy, this time all three, remembering is a major supplier of frozen products business, the entire industry in a state of imperfect competition. No matter the economic level was still the ideology of consumers on the consumption of frozen products were not fully matured, and so the frozen products market, mainly in the low-end main. However, with the Wan Chai Ferry Pier in 1997 in cooperation with the United States General Mills and then in Guangzhou, Shanghai and set up production bases in mainland China launched a high-end positioning in the quick-freezing industry, amp;quot;Wan Chai Ferry Pieramp;quot; brand, thus breaking the market calm. A few years later, in order to adapt to China’s rapid economic development and competition needs, three full-scholar brand was born. Champion the brand is used to contain, Wan Chai, from website and other high brands offensive strategy for the company’s fu