The level of marketing to save the soul.docVIP

 PAGE \* MERGEFORMAT 9 ‘The level of marketing’ to save the soul Perhaps more than 20 years ago, to bring ‘Marketing From EMKT.’ the word most people will feel fresh, but, to date, many Chinese business leaders who seem to be able to ‘marketing’ to play in the shares of the hands, and can quickly change in the feelings of marketing communications, while trying a new change. In the well-known curator in the Puritan wrote an article on brand innovation article, he wrote the passage, not only for the marketing has done a qualitative, but also for various marketing phenomenon and its tradition of marketing behind it has made a conclusion: In the commercial realm, there is a virtualization of the ‘people’, ‘his’ name was academic described as ‘marketing’. Since more than 20 years ago, the Chinese economy into a modern form of the sky, ‘he’ would like the magic of their ecstasy Shigu so many crazy Chinese enterprises for their forge or copy a variety of ‘vest’. However, when the marketing, the ‘flesh’ is a heavy ‘vest’ wrapped too tight when the marketing of ‘soul’ also being squeezed out of the shell, which have shown to all the ‘marketing of sickness’. Here the so-called ‘vest’, in fact within the context of vertical marketing. However, we have to admit that now, these have been compelling for the corporate marketing to bring the performance of ‘vest’, faced with innovative applications problems. In another path, the new ‘vest’ also will play an increasingly important role, which is the level of marketing. ‘Vertical’ and ‘level’, it is easy to mind the history of China turbulent Warring States period, and that the market related to the Qin unified the world’s ‘weave’. All vertical and horizontal before, and similarly, the level of vertical marketing is also back in marketing, ‘vertical’ is like ‘All vertical’, ‘level’ is like ‘horizontal’, a lot of similarities people can not help the association. The history of the struggle between vertical and horizontal Wa