36 kinds of regional wine marketing law rule of the King.docVIP

 PAGE \* MERGEFORMAT 11 36 kinds of regional wine marketing law rule of the King In the 2012-2013 period, suffered a ‘limited Excellencies, Prohibition, drunk driving into the penalty, anti-corruption, blending door, plasticizers, doors, China’s economic restructuring, fixed asset investment growth rate declined numerous events The impact of Chinese liquor, has completed singing all the way Meng Jin golden years, will face the opportunities and challenges of the transition period of adjustment. Period, the performance of the most obvious is referred to as the high-end brand of Chinese liquor industry leader such as Maotai, Wuliangye, unprecedented price volatility in the market, had slipped to 20-30% channels Paohuo phenomenon occur frequently, high-end liquor consumption blocked sales showing cliff decline in dealer inventory pressure, the high-end market is facing huge market confusion. Limit the Excellencies, resulting in high-end liquor consumption hindered, high-end consumer structure down, raising the level of urbanization, mass consumption, to promote low-end consumption structure on the high-end liquor prices with bound to show explosive growth. Liquor consumption in the high-end mainstream price with the focus between $ 80-300. Survival of the fittest, Then all the wines are adjusting product structure, transfer pricing with the center of gravity, the force in the high-end market. End liquor market will show the first-line national brands wines, second-tier wines and regional liquor brands competing for the competitive landscape of the mid-liquor market. The downward movement of the price band of the high-end government business mainstream consumer products, regional brands to the main high-end price band usher in strong growth, but faced with the first-line brand, second-tier brands hoping to grab the high-end market, regional liquor brands welcome to the opportunities and challenges of the competitive state. The face of a new form of compet