3G era China Unicoms four the opportunity to point.docVIP

 PAGE \* MERGEFORMAT 6 3G era China Unicom’s four the opportunity to point 2008 Olympic Games approaching, everyone expected the 3G is approaching, for many enterprises, which indicates that a new world, new start, a new war in the territory to rely on it to build, and is currently deep trough of the domestic mobile phone manufacturers, like China Unicom on the development of 3G era of high hopes. In the author’s eyes, 3G is not a life-saving straw for China Unicom, nor is it what the immediate promotion of opportunities, it can be regarded as a burst up to facilitate the development of wind just Unicom. China Unicom to do is to move resources in the face of a monopoly, channel block, brand repression, how wind down fully tap and use the opportunities offered by 3G point to create a more conducive to their own competitive situation, this is worth our attention and exploration. In this, the author sums up China Unicom to bring 3G to the point of the four great opportunity to initiate hope to motivate our brand operator China Unicom had more thought. 1, the escalation of consumer demand, consumers have to meet the most basic communication needs of rich content and communication, and other health needs of the growing importance attached by customers. Unicom’s CDMA network has been upheld by the health, safety, green demands, but because of restrictions on the level of consumer demand, this demand did not bring a real market for China Unicom. Nevertheless, in the long-term, specific demands, the China Unicom CDMA ‘health’ of the concept has been the public recognition. Obviously, the concept of health is unique to China Unicom, with the escalation of consumer demand, this unique concept into China Unicom’s market is bound to pull and unique competitive advantage. On the contrary, the network has been recognized as not a problem, the mobile Ruozai the network demands, must have the value would be greatly reduced. 2, technology and meet the needs of further dee