3G gateway efficient and practical mobile marketing.docVIP

 PAGE \* MERGEFORMAT 7 3G gateway efficient and practical mobile marketing Free WAP network has quietly matured 3G portal is not a very well-known network, which started two years ago, is the first to offer full-content of the WAP site for free. WAP is a mobile wireless Internet in lieu of that, the equivalent of the Internet on the WWW. Although now, it is unknown, but in reality, it is already second only to China Mobile Monternet WAP sites, WAP users in the free market share is as high as 60%. Until the end of April 2006 until, 3G portal subscriber has quietly grown to more than 14 million daily hit rate has more than 142 million times, but I have seen in less than three months time, it is the registration of every month the number of users and click rates are increasing 20%. In my view, 3G portal, much like the early growth of the QQ, or Netease has not done in almost a penny of advertising and the number of public information cases, quietly accumulated from a large user base, but also a very rapid growth. This is the main driving force of which comes from the efforts of telecom operators and mobile phone performance upgrades, according to latest figures, China’s mobile phone users in the use of cell phones, wireless Internet access to support mobile phone has accounted for 85% of the total. Free WAP network value of mobile marketing Free WAP-based mobile marketing platform, the value of the main show in the following points - 1, forming a distinct user groups. With 3G portal, for example, its users are very distinctive ethnic characteristics, that is, by accounting for 66% of the adolescents (16-22 years) and accounted for 32% of the stylish new rich owners (23 years old to 36 years old), with which these two groups , on the phone to read the network traffic and time far beyond the traditional Internet and other media, they will press the cell phone as the first. 2, with a higher degree of active users to use free content as would certainly be charging