4P +4 C based on the packaging of Marketing Strategy Analysis.docVIP

 PAGE \* MERGEFORMAT 13 4P +4 C based on the packaging of Marketing Strategy Analysis [Abstract] In the information economy era, packaging is the product of the dress material, has a product marketing and branding functions. Based on the analysis package based on the marketing function, combined with the marketing mix 4P and 4C theory, by analyzing the relationship between the 4P and 4C combination is proposed to improve the marketing performance-oriented packaging marketing mix strategies: a consumer-oriented, according to the Consumer The need to select product packaging strategy; to consumers are willing to pay the cost basis for determining packaging costs; to facilitate the consumer’s purchase and use as a starting point, combining features of different marketing channels, design packaging; to play a role in packaging the transmission of information and strengthening packaging two-way communication with consumers, so that businesses and consumers continue to value-added constitutes a value system. [Keywords:] 4P; 4C; promotion; brand; Packaging Sale 1, packing and packaging marketing Packaging is designed to contain products, containers and other external bandaging material, both as a major component of the product, but also an important content of product strategy. With the development of competition in the market, packaging and assembly has been evolved into the protection, presentation and advertising of the POP in a package (the focus of advertising) to assume the ‘silent salesman’ mission. Packaging design firm Pulimoan famous American company has a motto too: Consumers typically fail to distinguish between products and packaging. For most products, products that the packaging, packaging or product. Market psychology experts, Lewis, Chester made through the study found that consumers in the buying process will appear ‘consciousness shift’ phenomenon, that is the good feelings of ill-packaging has been transferred to the packaging products, bec