A customer in a market - from a full market segments to the Customized Marketing.docVIP

 PAGE \* MERGEFORMAT 3 A customer in a market - from a full market segments to the Customized Marketing I am in the ‘how to carry out industrial market segmentation’ a paper has been mentioned: the market for each customer may become a potential independent market. We call it completely broken down. Customization is the basis of market segmentation, and further the specific needs of individual consumers to provide personalized products and services. For example, in full accordance with the individual preferences of consumers to design the clothes, watches; according to individual designs to build villas; according to the needs of enterprises to develop training program. Customization is a more precise target marketing, than the usual sense of the target marketing more targeted, and thus better able to meet customer needs. Carried out customized marketing can be more firmly grasp of their target groups. However, in front of us of a problem is that when the market down to each individual, we still exist economies of scale, did it not? We all know that only a large-scale standardized production can make to minimize production costs, while the existence of such a full market economy segment did it not? Some people say, ‘target marketing is relatively Customized Marketing, is the yield on the economies of scale as a helpless,’ This remark is quite right. Carried out customized marketing, the key lies in how to solve large-scale production of customized marketing and the contradictions between. Today, advances in technology make it possible to customize the marketing. After 90 years of the last century, the digital control system in the production of the extensive application to customize and personalize the contradiction between mass production has been resolved, that is ‘flexible production technology’. Flexible production of digital control technology via a pipeline at the same produce hundreds of different sizes and styles of products, thus making it possibl