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Analysis: Universal product planning formula
Two years ago, wrote a lt;project director dutiesgt;, the content is relatively comprehensive, but the general feeling in real terms have not made myself thoroughly combined while back hair off a few micro-Bo, the most straightforward and easy to fight with words Trader says planning and sales in the integration of real problems. Trader combat it, the planning and sales, regardless of family itself is so-called trader must be able to plan an overall co-ordination with the sales people, both from the overall control of the project’s marketing strategy, push plate rhythm, also leaned find problems from frontline sales and find a way. Since all the work is for sale in the final analysis, it is both the Project Director, or Project Manager, look at statistical reporting sales department, listen to them analyze customer is absolutely not enough, the body must be collapsed into the depth of the sales work, Only the front line in order to understand the facts, the pseudo-debate really exist, and as a sales manager, from sales executives, field assistant to Case Manager, a qualified sales managers, in fact, half of the Project Manager and as every day and customers dealing with people, the sales team should have a better understanding of the customer’s mind, visit the channel, concerns, resistance points than anyone else. simply do not hold statistics allow planners to secondary judgment, summed up by the sales manager of customer analysis, In fact, it has been pointed out the direction of the next step in the planning and promotion strategies. The following aspects are very high degree of planning and sales bundled requirements: First, selling and buy Selling and selling points are sometimes two different things. Selling point is not traded before the early customers, according to the characteristics of the results of market research and refining their products out of the ingredients are mo
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