Area Promotion told me how not to love you.docVIP

 PAGE \* MERGEFORMAT 17 Area Promotion told me how not to love you Recently on communicating with the building materials distributor in the process, the most heard is ‘now business is getting increasingly difficult to do a’ remark, distributor gone from ‘Dao Ye’ to ‘seat sale’ then ‘marketing’ in the process of . The rise of new channels and market competition intensifies, dealers are on the go in order to develop in the market competition, the request to study marketing. Building materials industry has become an indispensable plot to promote the marketing practices, but many dealers during the promotion time plot because there is no appropriate way, mostly bullish on the entry ended dismally became赔本赚吆喝 trading. How to plot dealers to promote the use of plot to promote the platform to reach their business objectives, so that cell to promote a channel to be profitable. Based on the author’s experience in marketing communications for many years, summed up the neighborhood to promote an effective set of methods. Location: Resources platform, not the terminal field Executive power is now very popular, but I must say that the Chinese market is still an opportunist with a strong color market. In such a market strategy is more important than the implementation of the envisaged strategic mistake if we implemented the sooner the better dead, so the first problem is the positioning of strategic issues. If you do plot to promote the strategic goal is to achieve the sales at the scene then you will definitely have a sense of loss, if the plot as a promotional platform for integration of resources into the organization of consumer shopping sites, the effect generals a different matter. Therefore, strategic positioning, we will be positioned as a plot to promote resource integration platform and the organization of consumer shopping sites, such a division is based on the characteristics of building materials industry to decide. Consumers to buy a longer cycle of buildin