B2C liquor dealers how to deal with the era of market reform.docVIP

 PAGE \* MERGEFORMAT 8 B2C liquor dealers how to deal with the era of market reform B2C liquor dealers how to deal with the era of market reform Mao Xiaomin Following the direct supply agreement reached with the Maitai plant after a few days ago, the largest online wine seller Brewmaster network and alcoholic liquor, four special wines, Changyu, Ningxia Red has also signed a strategic agreement, the price of the highest level of agent to the Jiu Xian Network Supplying its full line of products. Whether you not to acknowledge, walking hurriedly liquor B2C era, this new channel model is increasingly changing the rules of the game the liquor industry, while also changing the liquor distributor’s business model and profit model, if the dealer is not responsive to this a change to be adjusted, may be eliminated will be inevitable. B2C liquor dealers of the traditional e-commerce business is the traditional circulation through compression and thus reduce prices, thereby disrupting the traditional channels, pricing models and price system, and further affect their profit model. Meanwhile, with the development of electronic commerce, many manufacturers have begun to adjust their strategy for dealers, such as channels for market integration and the sink, will the pattern of the impact of existing dealers, many dealers may be was encompassed by the manufacturer to optimize away. Although I have mentioned in the related article in the development of e-commerce will impact the traditional channel of liquor, but can not be replaced, but this does not mean that the liquor dealers who can do nothing, but must face this reality and adjust. changes in its being a passive, as the initiative to adapt. 1, the channel changes after compression circulation, dealer profits are diluted, then the dealer new profit growth point, where? Channel change is the trend, this is not just the impact of electronic commerce, and logistics development and now the rapid rise of the