Brand upgrade Jingfeng Liu - Fujian D brand planning Documentary.docVIP

 PAGE \* MERGEFORMAT 7 Brand upgrade Jingfeng Liu - Fujian D brand planning Documentary D Company is one of Fujian has 50 years of history, a comprehensive wine enterprise, mainly produces wine and beer, the annual production capacity of 10 million tons, its series of wine in the province and the country once renowned. As market competition becomes more intense over the past two years, the company’s market share fell 7.3% beer and liquor down 9%. To enhance competitiveness, D company marketing plan to invite the company to conduct a comprehensive diagnosis of its marketing strategy, from