Chinese enterprise brand management strategy of the nine stuck.docVIP

 PAGE \* MERGEFORMAT 11 Chinese enterprise brand management strategy of the nine stuck One day, the owner of the Marlboro advertising agencies very angrily said: ‘Every year I pay tens of millions of dollars you are planning out how the horses ran.’ Advertising agency said meaningfully: ‘guaranteed Horses in the ad ran, we pay you tens of millions of dollars of the most valuable in return. ‘ In-depth discussion Chinese corporate brand building strategy deviations reasons, help everyone in brand management in a conscious, targeted to avoid making similar mistakes. Chinese enterprise brand management strategy China vulnerable to fall into the trap of nine years: 1, there is no real understanding of the essence of the brand strategy, brand core value for long-term maintenance of a constant ‘importance’ without a profound understanding. Brand strategy is a fine broad study of knowledge, a thorough understanding of real scientific value of long-term maintenance of a constant core importance entrepreneur, director of marketing, brand planners, advertising people, in fact, very few. They basically do not understand. ‘ source of brand value in the brain from the consumer association for the unique brand, brand management is the essence of the left brain personalized consumer associations. ‘Therefore, specific focus on brand management, marketing communication is not the ultimate goal of which will commence more normal. resolve this contradiction is the best way to train a large number of professional brand management personnel, and continue to create opportunities for the business community, planning, advertising spread this principle. 2, the advertising company unconscionable to make more money. In fact, there are some advertising companies knowingly maintaining the core values #8203;#8203;of the brand is very important long-term change, but sometimes around the same core values #8203;#8203;and aspirations of a brand theme, shoot more film and television co