Chinese Enterprises 2002 World Cup chasing the ball Gong Lue.docVIP

 PAGE \* MERGEFORMAT 25 Chinese Enterprises 2002 World Cup chasing ‘the ball’ Gong Lue Pilling articles 1998 World Cup in France, a total of more than 37 billion passengers watched the game through various channels, of which only the last of the televised final between Brazil and France, has attracted about 13 million viewers, on-site experience the 64-game fans have accumulated more than 2.7 million passengers. For China, the 2002 World Cup is more meaningful than ever, China’s national football team for the first time the historic finals, while the host has on our doorstep - South Korea and Japan. For Chinese enterprises, and the other figures will be more meaningful: the end of March, CTR Market Research Co., Ltd. launched a China on the ‘2002 World Cup viewing audience will ‘of the survey, 84.8% of viewers said they would Chinese team to participate in watching the game, and 62.2% of viewers said they would watch the final championship game, 23.4% of viewers said they would watch all the football games; and the impact of the World Cup will not be limited to fans, and usually do not look at There are a match for 76.6% of the audience said they would watch the World Cup. Our corporate music bad! ? So rare you can make people know the country the chance, how can we let it slip away! Chinese companies have begun marketing the World Cup all-round performance, from the fast moving consumer goods industry, the financial services, from air to ground bombing targeted a strong burst from short-term product promotion to the long-term brand building. In short, yes Baxianguohai, have done their best attempt to gnawing on the World Cup, the big cake on the big one. In the World Cup, the smoke gradually dissipated, people began to calm, from one excited, we can provide a more objective and Chinese enterprises in the World Cup’s marketing performance is reviewed and reflection, which we have to better use for the future like the World Such business opportunities cup