Chinese enterprises how to build brands-.docVIP

 PAGE \* MERGEFORMAT 6 Chinese enterprises how to build brands? The first part of the Chinese enterprise’s brand Misunderstanding Decades of reform and opening up, China’s inland enterprises gradually come to understand what is the brand, know the brand has the power, as well as brand implication of great value. Therefore, many enterprises have set up a brand management department, has its own brand manager, brand manager at the same time have their own under the guidance of the brand name, logo, standard color, standard characters, as well as the loud slogans. Many businesses set to do brands, big brands, so China and the world brand goals. However, several decades later there are several major brands, international brands do? Likelihood of enterprises and products, as short-lived, after all, is not made of the brand, not to mention brand in the world. The reason, in addition to some objective factors, the most important enterprises in China brand common infantile disorder, brand recklessness disease, as well as superficial understanding of the concept of the brand and the brand content created by understanding too superficial. Many companies are now listed what brand mistakes: 1. Brand is a strange, nice-sounding name of 2. Brand is a beautiful symbol of 3. Brand is a resounding slogan 4. Brand is a unified font and color 5. Brand is a smile and service 6. Advertise the brand is to raise awareness 7. Brand is a high-quality, high price 8. Brand is a high-tech These are the brand awareness of a single, one-sided, or even wrong. What is the brand? So, the brand in the end what is it? There are different versions of various genres, concepts, of course not the same. We believe that the brand is the brand and brand elements form an organic combination of both. The form is a brand name, logo, colors, terminology, slogans etc.; Branded content and core thing is the culture is communication, is love, the commitment and credibility. World Brand Mas