Chinese mobile phone industry in the status quo and Trend Analysis of sales.docVIP

 PAGE \* MERGEFORMAT 18 Chinese mobile phone industry in the status quo and Trend Analysis of sales Guise of the promotions, the proliferation of promotional gifts, promotional efforts come and go, companies to consumers win-win situation, together constitute the contemporary status quo of China’s mobile phone industry promotions. Promotion of domestic mobile phone market has been a major part. In addition to extensive promotion of domestic enterprises through the completion of the primitive accumulation, and yielded the victory, the final compounded by excessive reliance on promotions and dangerous circumstances. At the same time, some foreign giants become fully involved, through the use of promotional tools to solve them and the gap between Chinese consumers, but also promote its foothold in the Chinese market with deep roots. At present, China’s mobile phone market, what are the major marketing tools and methods? Also behind these promotions reflect the relevant enterprises in the development of what the problem? Promotion of China’s mobile phone market in the future, how will the change? Promotion Status: Sword easy road development of deformity Sales promotion is the key to enterprises paid off. In recent years, mobile phone companies are also marketing functions under the foot, moving enough brains. Will not only other sectors to absorb many of the promotions come in, the industry itself is also a positive innovation, through the full integration, focused and promote the prosperity of the market. Highlights 1: Price promotions legitimate Road, competition is no turning back toward Cheng is also the price, the price is also lost. At that time, Bird, Amoi, TCL and other domestic mobile phone enterprises a comprehensive breakout lead the domestic market, the core of one of the factors is the ‘Price Promotion’ frequent and flexible use. Basically, each firm are competitors through price promotions to erode the market share to achieve the goal of compl