Chinese New Year Promotion 6 fire.docVIP

 PAGE \* MERGEFORMAT 8 Chinese New Year Promotion 6 fire Promotions bluntly, is the same old story, in addition to the price is the activity, in addition to that is driven forward. As everyone knows, these seemingly stereotyped tactics to please the market and consumers is often a set of boxing. 1, the price fire Markets exist, prices will adjust the market as an effective ‘hand’, to accompany the development of the industry around. Chinese New Year promotions, whether or not to burn the price the fire? The answer can only be: the face of consumer groups, according to product varies, because enterprises in the market, the advantages of size differences. Spring Festival is a big festival, more than 100 million people in Taiwan are all joyous joyful inside watching him, who cares about the price of more or less? In principle, the price reduction is not the most important, especially for high-end consumer-oriented groups in the product market, price is not the only contest between enterprises. However, the market challenger brand, price is a weapon; for the overall market weakness, low-profile consumer products, enterprises spontaneously through the entire class of price cuts to stimulate consumer interest and desire to buy products, but also regarded as a sound strategy. In addition, people around the Chinese New Year Figure unlucky consumer psychology, introduction of appropriate lottery, coupon redemption schemes, gift, or even to take ‘888’’9666 ‘unlucky number and so on pricing techniques that are not allowed to promote their own products. Second, cultural Fire ‘Intelligence operations, humanistic care’ to compete in today’s enterprises to participate in an advanced state, and cultural promotion is also recognized for outstanding sales of major companies form. Both return to tradition, the high-tech products for thousands of years Chinese New Year promotions and folk culture, combined interpretation of the national culture of a Chinese New Year feast;