Chinese rice wine survey- Who is the future of the industry consolidator-.docVIP

 PAGE \* MERGEFORMAT 26 Chinese rice wine survey: Who is the future of the industry consolidator? Introduction: The Chinese rice wine, to fight like a man Chinese rice wine is one of the world’s three ancient wine, dating back over 2,500 years of history. As with the ancient traditions of the characteristics of wine varieties, over the years, as a treasure of Chinese rice wine charm, and why it lags behind the market? Why not take into mass consumption? Because of the shackles of stereotypes and regional sales restrictions, as the quintessence of Chinese culture in the rice wine, has kind of been Guanci the local taste, has not achieved a breakthrough in sales and market area in the tradition and inheritance, protection and development standstill. Ever since, Shaoxing Cheng of the wine’s “domain”, Shaoxing rice wine taste has become the “traditional taste,” regardless of the field then do not accept that this “tradition” seems to have been a small number of “hole has been” traditional with. Taste is insurmountable obstacles to traditional rice wine, mainstream, strong brands are also rare. Today, the problems facing rice wine industry, competition among enterprises is not only wine, but wine and other wine producing enterprise competition among enterprises. In the beer, wine meteoric rise, wine push into the reality of the Chinese market, the wine is also limited to a corner Huan independent music alone, confined to divide the limited consumer groups, which not only causes the internal friction of the entire wine industry, could only watch the market has been constantly devouring. The market shows that China’s overall wine production in the alcoholic beverage only 4% of the total, rare sight in most of the domestic market. decryption put aside the fog of the future three-tier wine the first layer of fog: “Shaoxing taste” is the wine of the “standard taste”? China is the world’s production and consumption power, rice wine is also a kind of Chine