Chinese wine general manager of the survival status of the investigation.docVIP

 PAGE \* MERGEFORMAT 11 Chinese wine general manager of the survival status of the investigation Have been serving as a wine consulting firm in China, Beijing, Fang Dezhi industry want from another dimension, that is, through the general manager of the liquor business knowledge of their existence, to insight into the Chinese wine industry development trend, hoping to give China Wine made some reference to the development of ideas. Because in the Chinese market, Chinese wine, general manager of the survival status of the Chinese wine industry is actually a microcosm of the history and the compass. I have come into contact with the depth of nearly 100 liquor Enterprises president, many of whom were first-line general manager of wines, but also the general manager of the regional real estate brand, have also just entered the liquor industry, including the ‘capital of the prospective general managers’. We like their survival (life, work, etc.) conditions for understanding, summed up by General Manager of Chinese wine, there are three kinds of existence: ‘sent down’, ‘laugh’ and ‘worn out the’. ‘Fell down to a’ general managers. A typical representative is the djohong Maotai, Gujing Distillery, Wang Xiao-Jin, as well as two-wheeled Group LIU Jun-qing. The general managers ‘fell down the’ on the one hand reflects the development of China’s wine industry is closely related to their particular system, alcohol industry, ran in from the country either under the system of ‘state-owned enterprises’ to a fully market-oriented private enterprises painful transition road ; other hand, it fully reflects the Chinese wine industry to accelerate the pace of consolidation and liquor industry toward more standardized, more transparent, more law-based and market-oriented direction. History of development in China’s liquor and more liquor, general manager, the chairman who are appointed officials of government departments, or they are still a lot of part-time general manager of the