Clothing brand franchise pain and happiness.docVIP

 PAGE \* MERGEFORMAT 12 Clothing brand franchise pain and happiness Inscription - the majority of the domestic clothing brand, perhaps subject to the strength, or the pursuit of material gain, in their development process, and ultimately, frizzy and often radical. They afford to wait, can not afford more losses, if not profitable 1 year , will be uneasy, if not revenue for 2 years, they lose hope. This paper describes the N brand franchise suffered “iron Slide Lu,” the whole process, to help people re-examine the growth of clothing brand franchise of the Road. Report lost the first battle rallied N brand, the main sports shoes cut into the domestic market since the beginning of .2004, and take the road to franchising, franchise development throughout the country, franchising, franchise business model to seize the home through the high-end sports market. For this reason, a special N-registered company, N brand is responsible for sales and marketing. June 2004, N brand in the local one of the most influential of the five-star hotel held its first investment orders will be. The meeting, costly, grand scale, not only invited nearly 200 agents and franchisees, CBA a basketball team, local politicians, academics are, but also specifically requested to come to cheer the crew of a well-known, turns out to be heroes Focus, great excitement. investment because of sports, entertainment, politics, the impact of three, has attracted dozens of competing national media interviews, television, newspapers, magazines, professional classes, entertainment, sports, are each looking for an entry point, well the investment will be reported. However, the high standard of hospitality, a strong team, the media Changqiangduanbao bombing, not intended to N in the brand’s success has brought two days of the investment will be after the signing, but double-digit customer orders, the order of not more than million pieces, simply can not schedule a single production. The investment w