COFCO liquor strategic path error occurs.docVIP

 PAGE \* MERGEFORMAT 8 COFCO liquor strategic path error occurs COFCO is GuoZiHao super-giant companies, has a long history, rich in resources. Under normal circumstances, such a super market in China is invincible, omnipotent, but we are surprised to find that COFCO Group lucrative wine market has been in a “reckless or so in terms of his” embarrassing situation! Especially the most recent period, COFCO is by some regional wine companies continue to “eat tofu,” performing in a Chinese acquisition of liquor brands “farce.” COFCO is really a strategic attempt on the liquor industry? Surface on the increasingly competitive wine market, COFCO need to amend the liquor strategic path? COFCO liquor strategy where the starting point? COFCO how to integrate resources to achieve strategic intervention liquor industry? Ning into the food after the proposed COFCO, “the whole industry chain” values, trying to create one from farm to table the whole industrial chain. To this end, the grain industry to maintain its powerful development platform based on the strong entry to the dairy industry, dairy industry to achieve the top three domestic M amp; A Mengniu Dairy. the combination of food has entered the oil, wine, food processing, and look at the front of the aquaculture farming, the food is attached to the grain of materials on the basis of all industries have a strong confidence and ambition, not to mention the rapid development of the lucrative Chinese wine industry. I judge, the food is always entering the liquor industry have a strong, strong interest, just because properties in food and liquor for white wine knowledge is still in the smoke and mirrors market characteristics stage, resulting in the acquisition of a certain degree of direction lost. Secondly, from a strategic resource to examine the grain, the grain into the liquor industry is definitely not very far away, but very, very close, and even, in fact, food and liquor has been formed between a degree of