Condom = cattle-.docVIP

 PAGE \* MERGEFORMAT 9 Condom = cattle? ... ... Condom has come to build their own brand of time. Not allowed to advertise, but also the tree brand, has given condom manufacturers dilemma. The Portman Please celebrity spokesperson, then hit a mind walking a fine line: Do not advertise, directly use the star celebrity, overnight fame, to establish and enhance their brand. There is a market experts believe that cattle are very high popularity and reputation, as long as the head With cattle, consumers can easily identify the many brands Portman, the only convenient for consumers to choose a quality assurance products, and also enhance the Portman brand condom brand recognition. Portman cattle out of playing ‘edge ball’  either through celebrity aroused much public concern, but also compliance co-moments, fame and fortune, this strategy than the intentional ‘foul’ is indeed superior tactical speculation ... ... In fact, celebrity spokesperson to the company’s products do, it’s nothing to criticize, not to mention cattle in our country and indeed can be considered a household name in the big celebrity. But from the corporate brand building and construction point of view, I thought that, Portman made the request of cattle products, spokesman for the initiative of condoms is ‘misconduct’ move. While on the matter has been the industry experts believe that cattle are very high popularity and reputation, as long as the head With cattle, consumers can easily identify the many brands Portman, and does not advertise, directly the use of star celebrity, overnight fame, to establish and enhance their brand. Not only convenient for consumers to choose quality assurance of products, but also improves Portman brand condom brand recognition. Portman cattle out of playing ‘edge ball’  either through celebrity aroused much public concern, but also compliance co-moments, both fame and fortune. But in spite of well-intentioned I still have to remind Portman, you need to cons