Confusion of the dairy price war.docVIP

 PAGE \* MERGEFORMAT 14 Confusion of the dairy price war Dairy price war in 2005 relative to earlier, competition in hot milk at room temperature is still concentrated in the Tetra Pak pillow body, since the beginning in February, had moved in 2004 to break the 2 bundle package to buy gifts for the bottom line, 1X8 specifications, Tetra pillow tied up policy up to 4 bags, separate ways Dairy princes peak smoke breaks out, elk battle was going on! Specifications for 1X8 Tetra pillow case, tied up two packets just preservation, tied up three packets to 4 packets sank into a loss-making state, the product is also lower than that of water, fought a confused milk price war! Communities on the dairy industry with retail sales, the price war was reflected in the internal and external price war price war two aspects. The internal price war precisely reflect the number of dairy brands, which suffers the practice of quick success, to A corporate example, this internal price war in the following areas: 1, distribution customers start price war. The pursuit of speed, bigger and stronger is the pursuit of all dairy brands, there is no speed of its competitors should be eaten, will not do to compete against larger and stronger there is no ability to end the full rollout, doubling sales goals, marketing focus is bound to down, the community must build extensive distribution terminal client, encryption covers the terminal, the starting point, and there is nothing wrong, the key is to see, too busy striving for speed led to some of the consequences. One consequence is that FALSIFYING. Many distribution customers and not strictly according to their respective administrative divisions of the network intensive, each piece is only an additional 3 to 4 cents of gross profit on the quick turnaround to the next house, although the margin is not high, but the large turnover, the total than the front of the network easier to make efforts to come, particularly in access to promoti