Dianmianjiege to Xinghuoliaoyuan.docVIP

 PAGE \* MERGEFORMAT 6 Dianmianjiege to ‘Xinghuoliaoyuan’ In general, pharmaceutical promotion in general there are two ways: 1, commercial circulation model: The use of commercial channels to penetrate the lower reaches, basically the state was a natural sell. In this way the qualifications required are: mature species (with brand or fixed user groups, such varieties are mostly leading brands), or low-priced varieties, (in the second and third-line market has a huge customer base). In this way, mainly by business representatives is responsible for one or two dealers of communication. 2, terminal extension mode: Drugs into the pharmacy through commercial channels, the need to rely on target store clerk or a factory in personal selling. In this way are mostly follow the product, similar species are more inclined to use the terminal block so the way to increase sales and expand market share. In this way, companies need to establish the terminal maintenance personnel, who will be responsible from the Distribution, display, management, promoters or target staff to the sales, reimbursement and other series of work. We all know that, although the terminal work is based on ‘face’ as the core, but the concrete work is still to be implemented in every ‘point’, in the ‘point’ on the start. Moreover, some large and medium-sized drug stores, chain stores in the proportion of net sales area is relatively large. Therefore, on behalf of sales targets for the completion of the pressure and self-interest, will be in a particular ‘point’ to spend a lot of time and effort. Since the ‘point’ is so important, does it need to ‘face’ on the co-ordination? The answer is yes. ‘Point’ and ‘face’ is a dialectical relationship is a mutual conversion. The tactical and strategic, macro-and micro-relations. If too much focus on ‘point’ to the neglect of the ‘face’, which would have adversely affected? The following from the terminal to the writer’s specific work to make some specific