航空运输企业核心竞争力各组成要素和其价值作用的分析研究.docxVIP

Market competition in the market continue to promote resource allocation at the same time, also make competitors through restructuring, allocation and integration of internal resources to the market resource allocation has reasonable share and effective advantage. Air transport of fierce competition in the market in a certain social positive effect at the same time, also to the air transport enterprises and puts forward the most serious challenge. Face the competitive pressure of the market, a number of aviation transportation enterprises begin to adjust business strategy. For example, in the flight application, product promotion, the introduction of large models, develop new markets and other aspects, hoping that through the adjustment of strategy to attract and stabilize tourist market. In fact, these strategy adjustment or redistribution of resources around the aviation transportation enterprises should possess and the core competitive power to begin. Competitiveness is aviation transportation enterprises in market competition for resources allocation of basic survival skills, and aviation transportation enterprises operating on the basis of ability. The competitiveness of a variety of factors, but not every kind of factors are able to become competitive advantage. Advantage competitiveness depends on the air transport enterprises in market competition the effectiveness and aviation transportation enterprises can in the competition from competitors and enables companies to enter benign development of multiple function embodiment. In a certain sense, competitiveness and competitive advantage is the relative market development and competition changes in specific period reflected a kind of advantage or ability, along with changes in external factors and internal factors of the interference, even if the competitive advantage will be the environment changes in only a kind of ability to survive, for aviation transportation enterprises long-term strategic development,