MBA专业硕士论文 我国连锁超市物流配送模式选择探讨.doc

工商管理硕士学位论文 MBA DISSERTATION 论文题目：我国连锁超市物流配送模式选择探讨 PAGE 14 我国连锁超市物流配送模式选择探讨 摘 要 连锁超市是目前世界零售业最重要的业态，也是我国零售业的主力军。物流配送显然已经成为连锁超市经营管理的一个重点。目前我国连锁超市的物流配送模式选择比较单一，统一配送率低，达不到规模效益。已经有很多学者针对配送过程中的配送中心选址、配送路径规划、库存管理、分拣路径以及管理信息系统等方面作了相应的研究，但是研究有关的连锁超市配送模式及选择的还较少，而实际上其很大程度地影响了超市配送绩效。针对上述状况，作者对连锁超市现有物流配送模式进行了分析研究并提出相应改进建议，希望能为超市的经营管理提供一些参考。 本文首先介绍了配送、配送模式等基本概念和我国连锁超市物流配送的特点，再通过分析国内外连锁零售超市的配送发展状况及配送模式现状，尝试着探究我国连锁超市各类配送模式存在的不足。然后，通过对现有的几种典型连锁超市配送模式的比较分析，文章提出了相应的改进建议。 最后文章总结了连锁超市在选择物流配送模式时应考虑的主要影响因素，并分别采用定性和定量的方法来介绍配送模式的选择。其中定量的方法有三种，分别为确定型决策法、非确定型决策法、风险型决策法，并将这几种方法进行了比较。在这三种定量的方法中笔者认为应该采用确定性决策法。 关键词：连锁超市 物流配送模式 Research on the Choice of Supermarket Chain Stores’ Distribution Model ABSTRACT The supermarket chain-store industry is the most important retail business in the world nowadays, and it’s also the main part of our domestic retailing. Apparently, logistic distribution has become the keystone in supermarket chain-stores’ management. Presently, most of native supermarkets choose Self-running distribution model, but less of them achieve expected scale benefit and efficiency. Among a series of scholars’ research on distribution, the study about model choosing is not adequate although distribution model quite affects performance. So, author tries to talk about supermarket chain-stores’ distribution model choosing. Firstly, the article introduces some concepts of distribution and distribution model, then the characteristics of supermarket chain-stores’ logistic distribution. Through analyzing the current status of domestic and foreign supermarket industry, author points out some problems. Secondly, the paper states the currently-used supermarket chain-stores’ distribution model in our country so as to put forward some suggestions to improve each distribution model. Finally, the article sums up main factors that effect the supermarket chain-stores in choosing their own logistics distribution model. Then it use qualitative and quantitative methods for model choosing.