Eco-marketing of wine.docVIP

 PAGE \* MERGEFORMAT 9 Eco-marketing of wine Eco-marketing is a kind of social progress, is the strategic thinking of sustainable development under the guidance of the marketing concept of a new development, but also in response to market competition, corporate strategy and as a means of. Eco wine marketing is a rational return, but unfortunately we are just a point of using ecology as a selling point for the product concerned about is the micro-efficiency, short-term effectiveness, rather than a true eco-marketing. Ecology is the state refers to all creatures, as well as between them and the environment and its interlocking relationship. Our society is an ecology, each individual is a kind of ecology, our company is also an ecological. Wine is a living material, is itself an ecosystem. Wine After several thousand years of development, has formed a good ecological chain, present in all producing areas of the ecosystem is one of its important manifestations. For example, is also the same grape varieties, planting and Yantai Xinjiang planting will certainly show different characteristics, we must first examine their own business enterprises producing areas where the ecological characteristics, make the most consistent with their own characteristics, producing the product, which is a kinds of ecological production. In order to continue to ease environmental pressures facing the Maotai production, environmental protection departments and the geographical origin of the 25 Maotai liquor companies the size of the signing of ‘Eleventh Five-Year’ major pollutant reduction targets total responsibility, which encompasses a total amount of major pollutants control targets to take concrete measures and pollution prevention and control of key projects construction. The responsibility of the book are mainly sulfur dioxide emission reduction targets and chemical oxygen demand, five years, these major pollutants have dropped 10 percent compared with 2005. Since 2007, able to