ECRM customer master to master.docVIP

 PAGE \* MERGEFORMAT 9 ECRM customer master to master eCRM systems integration solutions focus on design ideas eCRM system integration solutions in the design ideas that should be paid special attention to the following aspects: one, integrating the most important effect of eCRM system should ensure that the front-end and back-end enterprise application systems integration effect. In the front-end to form a unified communication channels, so that companies can also allow customers according to their own preferences, at any time by phone, fax, website or e-mail contact with enterprises in various ways, but more importantly, whether the service commissioner or the automated service devices, for customers to provide the answers are fairly consistent; in the back-end is the use of advanced data analysis, data mining methods, the formation of customer-related knowledge, in order to provide a complete customer relationship management decision-making basis. Require the integration of all projects and strategies from the perspective of the whole operation, front-end application systems implementation of the project has a unique challenge, it brings the return does not like the ‘back’, as clear and direct, so fast, practical Regarding the return of profits will be under greater pressure. Moreover, in the design and implementation of integrated customer interaction software or create a corporate WAN CRM environment, the different technologies and solutions to be integrated together, but also require a detailed understanding of enterprise business processes and business strategy to ensure that the overall superior to separate functions and effect. 2, real-time response is the main points ‘To fast for the United States’ era of the eCRM system demanding real-time response. One hand, the speed of e-commerce, customers are companies from product information to promote, in-kind provision of the service to respond to the requirements of all hope to achieve the fastest; On