Enhance the brand reputation three magic weapons.docVIP

 PAGE \* MERGEFORMAT 5 Enhance the brand reputation ‘three magic weapons’ Since it is a brand, then the value already exists. The stage of value creation is over, then the next step is to spread the value and realize value. Dissemination of the value of success is through brand awareness and brand recognition to be measured; to achieve the value of good and bad, through the brand aesthetic measured in terms of reliability and brand loyalty. Earthquake, itself is a powerful brand, with its powerful destructive physical products a household name, so that people around the world scared, nervous. An earthquake of this brand, its reputation is negative is that people are exclusive. We can do a lot of the back of their destructive positive things, with the negative to a positive cumulative seismic own brand reputation. The formation of reputation is derived from the value of product functionality, product feature allows consumers to experience the benefits, supported by the right price, that is, high-quality cost-effective, so that customers satisfied with the established reputation in their hearts. Because of the accumulation of reputation, users will be proud to own use of the product, we produced a psychological premium. They became a propagandist for free, will take the initiative to carry out word of mouth communication and recommendation, to buy. Developed to a surplus of goods, goods can be seen everywhere stage, alone product functional value to gradually shape the brand’s reputation can no longer meet the needs of the various manufacturers. Manufacturers hope to be able quickly to shape some of their own brand reputation, which requires a number of other means to accelerate the accumulation and dissemination. And so a variety of awards trophy, there has been a variety of event marketing, there has been a variety of stories about the brand. ‘Awards, events, stories’, these three methods has become the main way to shape the brand reputation. What, as lon