Enhance the execution of the shortcut.docVIP

 PAGE \* MERGEFORMAT 10 Enhance the execution of the shortcut Li, vice president of a marketing company recently was very upset. Visited a lap back on the market and found that many companies have developed marketing programs have been ‘shelved’ any more. Performance There are two: First, ask salesman and dealers, many of the salesman and dealers do not even know the policy options; Second, even if implementation of the program by the company to develop the market, the program has been executed beyond recognition, and even with the company intentions. Questioned the director of marketing, they are unanimous: We are required by company to convey any longer. Tao Li Chief shortness of breath in training: go to convey how could this be? ! This in turn seems to be asking themselves why this is so, the problem lies in what in the end it? In fact, this is a typical mid-level director of marketing, lack of execution. Middle-level marketing director in the whole marketing team the position is very important. Simply put, a nexus. Vertically to dissect the role of marketing director, marketing director of the locations may be somewhat similar to the ‘foreman’. The senior director of marketing attached above, the following in charge of managing customer and marketing personnel at all levels of the terminal. Marketing director of the executive power if there are problems, then the effect of the implementation of the whole team out of the question. Middle-level marketing executives, as was the management of managers, their work itself is not disengaged. Enhance the implementation of the marketing team forces the key is how to enhance the implementation of power marketing director. For the entire marketing team to enhance the implementation of force, can be decomposed into three parts: the upper, middle and implementation of the layer. Of information and instruction is the relationship between communication and the results of a ‘pyramid’, while the execution level and the