From the well-known brand value to see the future of animation image of the Blue Cat.docVIP

 PAGE \* MERGEFORMAT 17 From the well-known brand value to see the future of animation image of the Blue Cat ‘Third-rate companies sell their products, companies selling second-rate brand, first-class enterprise selling standard’. This is the context of traditional industries, it is brand awareness. Attention to the economic development of the brand has become an inevitable trend and mature, for companies, the brand means that consumer objects depend on the products and services, as well as a stronger market competitiveness and price advantage. Animation industry, the pursuit of the attention economy of the eye effect, the significance of how the brand can not be overemphasized, standing on the brand’s point of view, the domestic animation industry has the following characteristics: First, animation cartoon industry is a cultural industries, to do is to image and brand, corporate and product content of the core values of brand, brand for industrial development and competitiveness of enterprises is extremely important, I have dealt with the inner circle of domestic animation core competitiveness of enterprises, had made excellent animation core competitiveness of enterprises force should be referring to: the effective implementation of the power under a strong brand; 2, industries in the start-up period, there is no real sense of the strong brand, not to mention the brand standards, the content of existing brands is very thin, very fragile vitality; 3, animation company brands include the company’s brand, product brands (cartoon animation) and personal brand on the value of point, the product (cartoon animation) is the brand’s most shining pearl chain; 4, the brand is to have vitality , and it requires constant innovation and maintenance. World-renowned advertising agency Young amp;amp; Rubicam Inc. ‘brand equity evaluation’ system (BrandAsset Valuator BAV) is used to measure the health of the brand, the establishment and management of the brand as a tool, t