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Glanz expansion of the rivalry with the United States
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Glanz ‘expansion’ of the rivalry with the United States
September 13, the United States completed the first phase of the microwave oven to celebrate the ceremony, several noise waves pass across the wall, Glanz, Glanz vice president of Yuyao Chang’s face should not look good. This time, the United States is called ‘to spend 160 million yuan launched six microwave production lines, under the first phase to achieve annual output of 3 million sets; later an additional investment of 200 million yuan in 2002 to achieve final assembly production line 30, to reach annual production capacity of produced 9.5 million units’. But if that’s really, Galanz do anything in the microwave oven in the industry’s position may be weakened. According to the figures announced, Galanz microwave oven sales last year, only 5 million units, production capacity of 12 million units.
In particular, called Galanz unpleasant is that beauty has also been playing the price war. In the same city, a mall, the U.S. debut of the microwave oven to 200 yuan. The news media have a hunch, this ‘parody’ will provoke Glanz, Yuyao Chang would not let go.
7 days later, Yu Yaochang Glanz rush into the office building has just been built in the 8th floor conference hall, Yuyao Chang a phrase from the ground-breaking: Glanz home appliance companies in foreign countries to raise 2 billion yuan of funds ready to seize the air-conditioning, refrigerator market -- - Glanz the future of air-conditioning, refrigerator price to do half the price of similar products. The next two days, Yu flew to Beijing, Shanghai, and the information quickly and radiation throughout the country.
The next press materials distributed to reporters, even though half of the length of a reference to the US’s ‘there is water’ of data, Yuyao Chang has repeatedly stressed that the ‘expansion’ premeditated, and beauty has nothing to do.
As early as three years ago, Glanz had planned on the air-conditioning proje
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