Han Zhifeng read- the media enterprises of the N ways to kill.docVIP

 PAGE \* MERGEFORMAT 13 Han Zhifeng read: the media enterprises of the N ways to kill ‘This is a crisis-prone era, the media is becoming a major force in changing the world!’ As the network media, since media development, the world becomes more and more transparent, more and more people in the circles of small enterprises open, transparent momentum more and more violent, more and more enterprises and problems in the short plate exposure and the public, corporate misconduct or excessive supervision of the media, or media intended to ‘kill rate’? answer general is complicated and confusing, in the current prevalence of utilitarianism, our company can do is ‘avoiding disadvantages’, always remain alert in order to better prepare to do their own brand of self-protection. Here, Han Zhifeng in the consolidated years of practical experience and for many enterprises classified after analysis of the media crisis, summed up the following seven common ‘media kill rate’ means, for everyone to do to prepare for display purposes. Media enterprises to kill the first type - hearsay, repeated the baseless assertion Hearsay, repeated the baseless assertion: in this case is the media people to receive reports or hear some information, not practical, put the unfounded rumors spread, spread out the wrong message, the more mass the more wrong and now a lot of media In order to make their news more valuable, more sensational effect, would in such a way to spread. Take for Colgate toothpaste incident in April 2005, the United States, a third-rate media out of this one published in News ‘Colgate toothpaste may contain cancer-causing ingredients.’ reported that according to the latest U.S. research shows that the number of 10 toothpaste, hand lotion anti-bacterial cleaning products, including Colgate and other brand products contain triclosan, a substance and by the chlorine disinfection of water exposure will produce chloroform, and chloroform is a possible carcinogen. This repo