Home appliance chain enterprises of the future development of Road.docVIP

 PAGE \* MERGEFORMAT 7 Home appliance chain enterprises of the future development of ‘Road’ Scale expansion and promotion has been the home appliance chain enterprises in previous years, winning the market Bosha Liangbing sword. But with the advent of the economic crisis by the end of 2008, which Liangbing sword seems to have lost a role. First, the scale expansion has brought the non-economic side. In recent years, all of the home appliance chain enterprises regarded the scale of expansion as the only way to grab market share. Particularly in urban markets in the important one was willing to spend lots of money, Happy Valley enclosure around cloth point. It seems as long as a shop, consumers will be going into the store shopping. We can Kanxia important first-line Beijing and Tianjin cities, ride on buses, we can see more than 20 home appliance stores. Most appliance stores, after the advent of the crisis facing the losses, is now home appliance chain enterprises have begun to think, turn off some of the long-term drag on company stores, reducing the impact of diseconomies of scale. Second, the promotion also does not seem to a magic weapon for the efficacious. Promotions, home appliance chain enterprises has been a killer. Every holiday home appliance chain enterprises must vigorously promotional activities, in addition to special means to buy gifts. Recently also started voucher voucher coupon redemption schemes, and consumer-based promotions, but the result? It seems no result, Daoshi promotion of good planning, that is, consumers do not buy it, finally can only be paid out Madame off soldiers. After all, to rely on promotions to draw customers, while others promote more attractive than you when it will not hesitate to invest in the embrace of others. In the new economic form, the home appliance chain enterprises in the expansion process should be more concerned how to improve the added value of the product itself, enhance their core competitiveness.