IMC is not such a kick to.docVIP

 PAGE \* MERGEFORMAT 8 IMC is not such a kick to IMC is the integrated marketing. In 1993, as a professor at Northwestern University Fields, who works with the same name published, integrated marketing communication theory (referred to as IMC) in the international marketing sector has received wide recognition. Integrated Marketing Communication of the most prominent feature is the emphasis on corporate marketing communication activities of the ‘synergy’ - the whole function is greater than its parts. Advertising Agency Association of the United States will be defined as: a concept as a marketing communication plan. Confirmed that a complete and thorough communication plan and its additional value, this plan should assess a variety of communication skills in strategic thinking in the role - for example, general advertising, promotional activities and public relations - and will be the combination of Through seamless integration to provide clear, consistent information, and to maximize the dissemination of results. The broader interpretation of the IMC are: the establishment and consolidation of employees, consumers and other stakeholders (eg shareholders) and the general public between the mutually beneficial relationship, through the development and coordination of a strategic communication plan so that they can through the class media company and brand to maintain the positive link between. Therefore, IMC’s central idea is through the establishment of a unified communications goals, to use and coordination between the various means of communication, so that different communication tools at every stage to play the best, unified, centralized role. Ultimately to build brand strength and consistency of the whole set up with consumers long-term, two-way, loyal relationship. It is a fundamental requirement of enterprise information to be transmitted to consumers ‘to speak with one voice (Speak with one voice)’ Most of the above words of you is indisputable is th