Internet and mobile Internet era of marketing strategic thinking.docVIP

 PAGE \* MERGEFORMAT 4 Internet and mobile Internet era of marketing strategic thinking Western marketing theory framework to build on the television, newspapers and other media as a symbol of the mass media era, in the past half a century, since television, newspapers and the mass media has been dominated by the main character, so the related marketing theory to practice, play an important guiding role. However, to the Internet and the mobile Internet era, the relevant marketing theory and guiding role here? may be difficult to answer this question, but with the emergence of the Internet and mobile Internet, and gradually the consumer time and attention from Go to the computer or television screen cell phone screen, from the application of the absolute population numbers and contact time on, this rising star to meet or exceed the television, newspapers and other traditional media, it is an indisputable fact that in a certain sense the future of marketing success is in on the Internet and mobile Internet success. Recently, the U.S. Internet marketing expert Chuck Brymer (2009’s new book lt;lt; nature of Internet Marketing - lit community gt;gt; for us to understand this problem provides a new idea. Chuck Bryme that the essence of internet marketing is to use the smallest investment, accurate link target customers with the perfect creative and achieve a strong reputation in order to influence the target customer. visible Internet marketing is changing our way of doing business and brand marketing strategy. Network and the mobile Internet is profoundly changing Chinese consumer lifestyles and consumption habits, more and more Chinese people find themselves unable to leave the computer, the Internet and mobile phones, but every day there are hundreds of thousands of new users to join their ranks in the Chinese population of 1.3 billion, more than half of them have (or can use a computer or mobile phone (2013 and today China is already the world’s largest numb