Mature markets under the liquor store chain how to open-.docVIP

 PAGE \* MERGEFORMAT 5 Mature markets under the liquor store chain how to open? Current wine industry has entered a mature stage, the entire competitive environment has also undergone a corresponding change in the past 10 years, the entire liquor industry is developing very fast, almost every liquor companies and distributors have living space, as long as on liquor industry, this ‘boat’, there is space for their own profit, as is the ‘boat’ take you forward, does not want to go forward is immune, but now it seems that this situation is changing. Enter 2012, we know the industry have entered the transition phase, liquor can not always maintain 30% growth rate in 2012 was a turning point liquor, may drop 20 percent next year, the year after may be reduced to 15%, which is sure thing, then, what characteristics does this change? First, the slowdown in growth, the rate of increase in production slowdown in sales growth is slowing in this state, enterprises and competition between dealers more emphasis on price and service. Prices is the value of manifestations, but obviously, every business needs to establish a comprehensive system of price regulation and stability, thus ensuring the stability of the market price system, while the business services you need to better serve dealers and consumers to provide good marketing system construction products and warm service system. The second is lower profits of real estate, oil and wine have been recognized as a lucrative industry, although this view is biased, but the liquor business before actually relatively high profit margins, while the industry’s annual growth rate of almost 30% is to let Many companies in just 10 years time, enterprise scale quickly became one billion from the millions of levels or even ten billion scale of the future, along with corporate earnings point adjustment, profit margins will gradually decrease, corresponding should be corporate business model to rebuild. Finally, consumers are be