Mobile Internet for consumer transparency.doc

 PAGE \* MERGEFORMAT 6 Mobile Internet for consumer transparency Early rise of the Internet, leading to local news, professional survey submerged in the regional news, the more people know about the other side of what happened, not understanding what is happening on their own local, this is the Internet’s impact on the local news, with the microblogging and other social media there, but some revival of local news, see the Internet changing impact on local life. Similarly, the mobile Internet for local consumption will have an impact, as the popularity of intelligent machines, LBS technology is widely used, The new models are emerging mobile Internet, such as O2O mode, SOLOMO mode, and these emerging mobile Internet model is closely related with the local consumption, and imperceptibly changing local consumption. What is domestic consumption, relative to the online consumer, consumer mail order, television consumption, the local consumption mainly refers to the local consumer shopping, the exact means consumers in their daily life around the completion of the consumer, for example, to the local supermarket, mall, convenience store consumption. Internet consumption, mainly B2C, B2B and other network consumption, to some extent, to snatch market share of domestic consumption, but have not yet touched the local consumer, consumer Internet, goes hand in hand with the local consumer, consumer Internet, mobile Internet and consumer sucked the integration of domestic consumption, so Online consumer spending under the regression line, or so the line does not fit onto the online consumer spending and this process can be seen further on the line consumer information, on the one hand the main information for local consumption (geography, business, commodity , consumer relations, the other on the local consumer process information (online purchase offline payment, online purchase online payments. relative to the local consumer spending is flat, three-dimensional mobile