More on the principle of resolving customer marketing problems.doc

 PAGE \* MERGEFORMAT 10 More on ‘the principle of resolving customer marketing problems’ I was in the ‘sales and marketing ‘2001 No. 9 published an article entitled’ market research useful? ‘. This paper proposes an effective market research must follow five basic principles, which are: A theoretical model to guide the principles of Second, the principle to solve market problems Thirdly, to consider the principle of targeting Fourth, far and near simultaneous study of the principles of 5, input and output matching principle After the article was published, many friends to give my point of view sure, but there are a number of different views. Especially for ‘the principle to solve market problems’, many people have put forward different views. By ‘market research’ network of the magazine of the time, I want to ‘solve market challenges the principle of’ talk about some personal views, discuss with friends. A, market research insisted resolve customer market / marketing problems do? Critics say that this is wrong positioning market research firms to solve business problems of marketing, it is the responsibility of consulting firms, market research firms, but for the enterprises to provide market information that must solve business problems, it was reluctantly. Critics argue that this worry is justified, due to market research firms to do the case was too short, areas of expertise is limited, research is limited and other reasons, they simply can not afford to resolve customer problems of marketing tasks. Therefore, it was suggested that the positioning of market research firms should be to answer ‘What is this? ‘And not to answer’ Why? ‘And’ how to do? ‘ Second, a ‘digression’, what is ‘marketing’? About ‘marketing’ has many definitions, my favorite is the following definition: amp;quot;Marketing is a dialogue over time with specific groups of customers whose needs you understand in depth and for whom you develop an offer with a different advantage