Of a tobacco brand promotion plan.docVIP

 PAGE \* MERGEFORMAT 6 Of a tobacco brand promotion plan Part I: Background In recent years, cigarette market, increasing competition on the markets of Jiangsu province, Nanjing, Huai’an, Xuzhou Cigarette Factory all three parts of the market share, of which Nanjing, Huai’an Cigarette Factory with its unique marketing approach and strategy account for most of the market share, but in Jiangsu Province, more than 200 million boxes of cigarettes, the demand for one million boxes with three cigarette factory production capacity compared to the market space is great, real estate can still smoke the cigarette market in Jiangsu Province another one to new heights. Since Beijing’s bid has been the activities one after another across the country set off a Unit heat. To declare the result so far in July, there are more than 100 days, at a time when Beijing’s bid for a critical period, through Beijing’s bid for the Olympic Games, Beijing is not only beneficial to themselves, but also help promote national unity of the people and the country’s overall economic development. Therefore, we can organize all kinds of support during the Olympic bid activities, to promote the development of cigarette brands. Part II: general idea 1, activity purpose: The promotional activities, focusing on ‘Olympics’ theme, a series of activities to enhance the’***’ brand awareness and reputation, to expand the sales volume. 2, the slogan Positioning: The promotional activities in order to ‘Beijing Olympic Games, and have my’,’**** throw its weight behind a bid’ to promote the focus. 3, focusing on promotional products: *******( retail price of 80 yuan / section), (pre ***** due to the momentum after a good run, but last year, the amount of **** on my factory adjustment of product structure plays a vital role). 4, setting up promotional efforts leading group: In order to ensure the successful completion of the promotional activities, is intended to ** Tobacco Monopoly Bureau (Branch),