On advertising and brand communication architecture.docVIP

 PAGE \* MERGEFORMAT 9 On advertising and brand communication architecture With the times and the media industry in the development of modern advertising and brand communications are essentially synonymous. That is the relationship between advertising and the brand has become the hip. From .com modern marketing theory, advertising the brand as a release of information, and aimed at strengthening the brand’s own brand communication activities. If we say that modern marketing is a brand anchored in order to build the brand and activities, then the ads are based on brand-centric communications activities undertaken. The two are interlinked and affect each other. Theory holds that modern advertising to spread the way of advertising to communicate with consumers, it spread to consumers through a variety of media, brand information, telling the brand emotion, build brand personality, and thus the formation of a strong consumer brand equity psychologically. Advertising to consumers has six kinds of major influence are: 1 to attract attention. With novel and unique way of advertising to consumers to a certain degree of shock and attract attention. 2 dissemination of information. Dissemination of advertising to consumers of goods and brand information to form pairs of goods, especially brand awareness and image. 3 emotional appeal. Ads telling ways to reach consumers emotional psychological, emotional and emotional resonance, in the goodwill arising on the basis of further product or brand trust. 4 of persuasion. Advertising in the dissemination of product information, often elicit an emotional reaction, and gradually affect consumer attitudes and to persuade consumers to change their original attitude, encourage consumers to increasingly prefer to buy goods and commodities. 5 guide to buy. Advertising can be a powerful rendering consumption or purchase of goods after the wonderful effects, to the consumer a clear example to guide people’s consumption and buyin