Positioning thinking and terminal thinking- narrow a piece of heaven.doc

 PAGE \* MERGEFORMAT 4 Positioning thinking and terminal thinking: narrow a piece of heaven First stated, I have always been strategic, tactical, words such as “not cold.” With respect: it does not matter on marketing strategies and tactics, an enterprise of the “tactics” may be another company’s “strategy”, and vice versa. So , positioning is not a “strategy”, the terminal is not a “tactical”, we must look at a business, brand or product market conditions and position in which to decide, also depends on the location and the importance of a business terminal. Why should the two wander together? From a recent service project. This project is for the purpose of marketing to increase, the ultimate solution to marketing management problems, that is, let’s see them catch fish and then teach them how to catch fish, catch fish and to provide a complete set of tools and methods #8226; #8226; #8226; #8226; #8226; #8226; In the final analysis, this project is based on sales for the entry point. Speaking of sales, naturally must be mentioned to the end: If winning end, the terminal is king, end of thinking prevalent than ten years has been, from the sink terminal, service terminals, to control the terminal until the company rose to the top - terminal is king. In fact, this with China’s geographic and business, brand strength and stage of development-related. If the channel is not down, on the one hand is difficult to reach the end, after all, the strength of China’s distributor, the concept of radiation and operating constraints, regional of serious, not radiation to the city, county, and township levels of the terminal, and second, because the siege of international brands in the channels blocked you, even if the products are goods in the end, it may not be competitive, not necessarily sold. When the international brands are doing when the distribution channels, domestic brands began to intercept the terminal, because many foreign brands have not invested in the te