Primary and secondary schools in Shanghai beverage market research analysis report.doc

 PAGE \* MERGEFORMAT 10 Primary and secondary schools in Shanghai beverage market research analysis report 1, schoolchildren’s drinking habits 1. Drink at home adds to the growing At present, the carbonated cola drinks are still the mainstream of the market, accounting for 84.4%; followed by Sprite, Mirinda, Fanta. Again, juice drinks, tea drinks has begun to enter the family, reaching about 10%; in the low percentage of students at home, drinking water, only 6.3%, and Gatorade are basically the same; other drinks, such as An Qi poetry, power, water and other new products, Under the impetus of the ad gradually into the home. 2. School adds to the growing beverage In the school adds to the growing mainstream beverage with water, and much higher than cola, two times higher than the proportion of 75%; other beverages at home, compared with the ratio, and no significant change. A comprehensive analysis concludes that the current carbonated beverages and water are still the first choice of beverages, juice drinks and tea drinks go beyond the other jumped to second choice. 3. Winter adds to the growing beverage In winter, children generally do not drink or drink less cold drinks, home mostly to open water will drink powder, drink hot beverages; in school drinking hot water or hot beverages high side, generally with insulation cup brought from home. 4. The drinking preferences of different age groups Preschool: children with Robust, Danone, Wahaha and other dairy products-based business, other beverages gradually started to accept. Preschool children is rather biased towards sweet and sour drink, tastes a little dense, and the brilliant variety of colors. Primary School: Some students still preserved the habit of drinking milk products, such as the light series, but most choose Coke, Mirinda, orange juice and other flavors a variety of carbonated beverages, the taste of the students at this time are still slightly heavy, but turning to light. Junior high s