Problems of leisure real estate brand building.doc

 PAGE \* MERGEFORMAT 20 Problems of leisure real estate brand building Summary: In view of the New Deal after the implementation of China’s real estate developers have invested a lot of leisure real estate phenomenon, the article pointed out: With the advent of leisure time, people will increase demand for leisure real estate, recreational real estate brand building thus the enterprise should be considered and given attention. In this paper, leisure real estate brand building problems, to make a few have the practical significance of the brand-building ideas and measures. Keywords: Leisure Real Estate Research Leisure real estate development is across the real estate industry and the tourism industry as well as a variety of social resources and efficient integration of an emerging area of investment, and its value as the continuous development of the consumer market has become increasingly prominent and maturity. A group of visionary developers of real estate involved in the leisure industry and to enable an extensive range of leisure services as head of real estate project development to flourish. Leisure and Tourism Real Estate Real Estate Tourism Real Estate mainly aimed at second home, its primary function is recreation, leisure and tourism is an important component, leisure may correspond to a wide range of market demand. If you simply focus on tourism, in fact they do not specifically aimed at tourists, something self-contradictory, the actual operation will bring a lot of uncertainty. Thus, the casual use of the real estate is not just for tourists but for the leisure market. To meet this industrial development of the status quo, we should strengthen the concept of leisure real estate, recreational real estate industry, so as to promote a more healthy development. Leisure real estate brand building problems Unclear brand positioning Ideas determine a way out, the concept of the decisions t