Product planning- six sources of innovative.doc

 PAGE \* MERGEFORMAT 8 Product planning: six sources of innovative Customer-oriented marketing, the key is to discover and meet customer needs, from the 4P is is the development of new products. How can I find the customer’s needs? This needs to be done market research, such as market research and market insight. The current highly competitive market environment is changing rapidly, so that the objective requirements of the market, companies must make a quick response. In such circumstances, each business is obviously not doing a marketing decision-making, out of each one of creativity, that they will do market research, China’s SMEs, even more so. That being the case, then do product planning when there is no way, it can not do market research in the premise, and likely a good product innovative? I would like to approach some degree, for which the author sums up the product planning, common sources of the six ideas with a view to attract valuable comments. First, imitation follow-up What is the product-market competitors have achieved good results, or what new products have been competitors, we judge will have a good market prospect, then we develop what products to the market. It is commonly used in familiar ways we may have a lot to do product planning personnel, looking down on this way, that this method is too simple and not reflect the value of planners. In actual fact, the profit for the business is paramount to determine how much the value of an idea, the key is how much of his enterprises to create value, this is not product-planning staff’s will, I hope to have this product planners must consciousness. In fact, imitation is the most cost-effective follow-up methods, and markets the most common Much of that success stems from this, such as the Internet in the 5460’s in the chinaren, baidu’s on google, Super Girl’s on American Idol, as well as traditional music of the mining industry on the sea flying silk, while the rise in recent years, SP ind