Product Positioning Sharpness.doc

 PAGE \* MERGEFORMAT 5 Product Positioning Sharpness ‘Location’ is the history of the American Marketing Association as the most important influence on the marketing sector, the marketing theory. Has become a marketing positioning is now the most frequently used ranking. However, in talking about positioning ago, I think it should be clear, the relationship between positioning and market segments. Platinum Planning that: All the products are sold without positioning, positioning is a derivative of market segments, positioning can only be made for specific market segments, while the product marketing to succeed, it must target segments the market for the product to find accurate positioning. Enterprises to find effective market segments, but a successful first step. We must also find effective products for their own positioning. Only with accurate and effective positioning, and accordingly to carry out advertising start-up and integrated marketing, product can be truly accepted by consumers. Positioning for the product to promote it, just like a war is as important as the guiding strategy. If the strategic mistake, and never win a war. How to accurately position itself? Leeds, Trout tells us: the essence of positioning is to find a gap between the minds of consumers. May wish to promote the growth of happiness, for example Yangshengtang. Yangshengtang found that multi-vitamin market has great potential, as a latecomer Yangshengtang do not want to overwhelm the leading brand Gold Theragran (mainly frontal attack on the huge investment required, and the effects of poor marketing, import a long period, marketing risks). As a result, Yangshengtang chose the multi-vitamin market in a small market - children’s market. Find the market, Yangshengtang must locate their products. Right Yangshengtang, this job is not difficult. Because Yangshengtang promotion time, China has engaged in three national nutrition survey. Meals for the Chinese residents, the Chinese Nutr