Promoting organizational change - the Chinese market leader Volkswagen.doc

下载文档 降价啦

2
0
约 4页
2017-05-05 发布于浙江
举报
版权申诉
保障服务

Promoting organizational change - the Chinese market leader Volkswagen.doc

1、本文档共4页，可阅读全部内容。
2、原创力文档（book118）网站文档一经付费（服务费），不意味着购买了该文档的版权，仅供个人/单位学习、研究之用，不得用于商业用途，未经授权，严禁复制、发行、汇编、翻译或者网络传播等，侵权必究。
3、本站所有内容均由合作方或网友上传，本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺！文档内容仅供研究参考，付费前请自行鉴别。如您付费，意味着您自己接受本站规则且自行承担风险，本站不退款、不进行额外附加服务；查看《如何避免下载的几个坑》。如果您已付费下载过本站文档，您可以点击这里二次下载。
4、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等，请点击“版权申诉”（推荐），也可以打举报电话：400-050-0827(电话支持时间：9:00-18:30)。

Promoting organizational change - the Chinese market leader Volkswagen

Promoting organizational change - the Chinese market leader Volkswagen Officially off the assembly line from a Jetta, FAW - Volkswagen in China’s development has been 20 years .20 years, the FAW - Volkswagen brand sales from 0 to 2009 has been close to 70 million units, 2010 10 months has reached the level of the year 2009. in sales, while climbing, FAW - Volkswagen’s sales organization is changing, especially in 2005-2010 to 3 times of organizational change on the FAW - Volkswagen sales in China had a profound impact. Just the early implementation of the headquarters branch in power Before 2005, FAW - Volkswagen sales organization adopted a centralized headquarters: the headquarters in power, including marketing plans, product marketing, marketing, network management, regional management, after sales service. And then the country is divided into nine sales regions and sales office is an administrative management, similar to the functions of the Office, is responsible for implementation of the headquarters of the various instructions, basically no management autonomy in local markets. This “one size fits all” approach in the management of easy to do though uniform across the country, but in promoting this area, such as promotional work adaptable to reveal a great deal of abuse. headquarters to plan the country can not fully take into account the different circumstances in each region, each region in the implementation of process, often in the success of the Beijing market promotion activities in Guangzhou will not work, causing a great waste of corporate resources. In this case, a major marketing revolution inevitable. Change took the lead in the first round of “marketing revolution”, leading the industry trend Began in March 2006, FAW - Volkswagen launched the first round of the “marketing revolution” in the restructuring, manpower optimization, process reengineering and other fields with a series of reform measures. These measures fundamentally changed t