Promotion of professional services after the pharmaceutical companies management plan.doc

Promotion of professional services after the pharmaceutical companies ‘management plan’ Marketing value of anti-commercial bribery led to recalls in 2006, pharmaceutical industry, and frequent the New Deal, anti-commercial bribery, the most direct and far-reaching impact. Anti-commercial bribery have been hitting hard, although the pain, so that the pharmaceutical industry and corporate profits decline; but also broke down the new world of medical marketing, purify the market environment, standardized disorder of competition has changed the pharmaceutical enterprises rules of the game that have the vision and strength of the pharmaceutical enterprises development is undoubtedly beneficial. This marked the beginning, it will motivate a review of the value of marketing, so marketing has to survive and become the industry mainstream. ‘Anti-commercial bribery’, the pharmaceutical companies marketing idea how to rebuild drugs to seize drug marketing direction to establish a marketing strategy? Is a way to make a number of pharmaceutical companies have in-depth analysis and reflection of the ‘trend’. A prerequisite for the anti-commercial bribery under the age rule changes, pharmaceutical companies seeking marketing in change management planning, the new situation, pharmaceutical companies specialized academic promotion, then as a service in the pharmaceutical industry’s new role categories, but also become Pharmaceutical companies seeking become an important marketing channel. For prescription drugs, the hospital is really the main selling. The monopoly of the right to a doctor’s prescription and is currently the monopoly of the Chinese hospital market determines the market irregularities and peculiarities. Fully understand the market conditions based on, with one or a group of product marketing began, on top of this extension point to be established. Pharmaceutical enterprises in a bid to constantly increasing health insurance crowd the same time, the use of the prom